{"id":1775,"date":"2024-03-04T00:52:22","date_gmt":"2024-03-04T00:52:22","guid":{"rendered":"https:\/\/victoriafontaine.com\/digital\/?post_type=case-study&#038;p=1775"},"modified":"2025-07-04T13:50:40","modified_gmt":"2025-07-04T13:50:40","slug":"generation-rainbow","status":"publish","type":"case-study","link":"https:\/\/victoriafontaine.com\/digital\/case-studies\/generation-rainbow\/","title":{"rendered":"Generation Rainbow"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1775\" class=\"elementor elementor-1775\" data-elementor-post-type=\"case-study\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f21d7c0 e-flex e-con-boxed e-con e-parent\" data-id=\"f21d7c0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-528de7a elementor-widget elementor-widget-heading\" data-id=\"528de7a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PROJECT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6362b6d elementor-widget elementor-widget-heading\" data-id=\"6362b6d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Generation Rainbow<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-840b83a elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"840b83a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Generation Rainbow is a microsite that encourages MoveOn members and the community to engage by protecting and enforcing the rights of LGBTQ youth. Gen-R served as a central location where you can learn of current injustices while providing a platform to take action against those injustices.<span class=\"Apple-converted-space\">\u00a0 <\/span>It also is a safe place for LGBTQ youth and supporters to find resources that promote the empowerment, mental health, and camaraderie within the community.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b23e344 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b23e344\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16d01b7 e-flex e-con-boxed e-con e-child\" data-id=\"16d01b7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ee2545f e-flex e-con-boxed e-con e-child\" data-id=\"ee2545f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f812331 elementor-widget elementor-widget-heading\" data-id=\"f812331\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Roles.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2133219 elementor-widget elementor-widget-heading\" data-id=\"2133219\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project Manager, UX Designer, Graphic Designer, Project Owner, Front-End Developer, Account Manger<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ecb4c91 e-con-full e-flex e-con e-child\" data-id=\"ecb4c91\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dff515a elementor-widget elementor-widget-heading\" data-id=\"dff515a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tasks<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a26bb7 elementor-widget elementor-widget-heading\" data-id=\"6a26bb7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Information Architecture, Prototypes, Brand Identity, Development (build), Ideation, Conceptualization, Acceptance Testing, Graphic Design, Responsive Design, UX Research &amp; Analysis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-587f79b e-flex e-con-boxed e-con e-child\" data-id=\"587f79b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45d04b3 elementor-widget elementor-widget-heading\" data-id=\"45d04b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tools<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b114f6c elementor-widget elementor-widget-heading\" data-id=\"b114f6c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Figma <br \/>\nPhotoshop <br \/>\nWordpress <br \/>\nSublime<br \/>\nAsana <\/br>\nSlack <\/br>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9be61d7 e-con-full e-flex e-con e-child\" data-id=\"9be61d7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c37720 elementor-widget elementor-widget-heading\" data-id=\"6c37720\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Turnaround.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-108f960 elementor-widget elementor-widget-heading\" data-id=\"108f960\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1 month<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec8f6e4 e-con-full e-flex e-con e-parent\" data-id=\"ec8f6e4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-465282b elementor-widget elementor-widget-image\" data-id=\"465282b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/victoriafontaine.com\/digital\/wp-content\/uploads\/2024\/03\/people-top-bkgd-med2.svg\" title=\"people-top-bkgd-med2\" alt=\"people-top-bkgd-med2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7103d8e5 e-con-full e-flex e-con e-parent\" data-id=\"7103d8e5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1cce149b e-con-full e-flex e-con e-child\" data-id=\"1cce149b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-205af0c2 e-flex e-con-boxed e-con e-child\" data-id=\"205af0c2\" data-element_type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:60,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1681b785 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1681b785\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONTEXT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1649f2a9 e-con-full e-flex e-con e-child\" data-id=\"1649f2a9\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-29a17627 e-con-full e-flex e-con e-child\" data-id=\"29a17627\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e6ac64 elementor-widget elementor-widget-heading\" data-id=\"6e6ac64\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">issue<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76644fee e-con-full e-flex e-con e-child\" data-id=\"76644fee\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc356c7 elementor-widget elementor-widget-text-editor\" data-id=\"6bc356c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAside from email blasts informing membership of new petitions, the organization lacked a central platform that championed LGBTQ youth and informed membership of ongoing issues in need of support from allies.\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f140ff1 e-con-full e-flex e-con e-child\" data-id=\"f140ff1\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-50006c76 e-con-full e-flex e-con e-child\" data-id=\"50006c76\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a79d08b dc-has-condition dc-condition-empty elementor-widget elementor-widget-heading\" data-id=\"3a79d08b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-387d4e7b e-con-full e-flex e-con e-child\" data-id=\"387d4e7b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ec822d8 elementor-widget elementor-widget-text-editor\" data-id=\"7ec822d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIs there enough interest and engagement from membership to justify pulling resources from other causes to power a movement for this cause? \r\n<br \/><br \/>\r\nCompetition: Is there a need for MoveOn to cover this space or are there already organizations specializing in this area that MoveOn can partner with?\r\n<br \/><br \/>\r\nHow do we keep membership engaged and and continue grow the platform after the initial launch?\r\n<br \/><br \/>\r\nHow do we reach the intended target audience, as opposed to spamming our entire membership with content they may not be interested in? \r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66dd0b37 e-con-full e-flex e-con e-child\" data-id=\"66dd0b37\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5c6ba37b e-con-full e-flex e-con e-child\" data-id=\"5c6ba37b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56945dc4 elementor-widget elementor-widget-heading\" data-id=\"56945dc4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-441d811f e-con-full e-flex e-con e-child\" data-id=\"441d811f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3107e050 elementor-widget elementor-widget-text-editor\" data-id=\"3107e050\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPull engagement statistics from past petitions and email blasts with topics pertaining to LGBTQ+ youth\r\n<br \/><br \/>\r\nDetermine KPIs and set success metrics with timelines the campaign must meet in order to permanently assign resources and ensure the longevity of the product.. \r\n<br \/><br \/>\r\nCreate a SWOT analysis of current campaigns regarding this issue ran by other organizations and determine what MoveOn can offer that is currently lacking in this space.\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e1223f e-con-full e-flex e-con e-child\" data-id=\"6e1223f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-19f3145f e-con-full e-flex e-con e-child\" data-id=\"19f3145f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-532d0ddf e-transform elementor-widget elementor-widget-image\" data-id=\"532d0ddf\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2.4,&quot;sizes&quot;:[]},&quot;motion_fx_blur_effect&quot;:&quot;yes&quot;,&quot;motion_fx_blur_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:11,&quot;end&quot;:40}},&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-8,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_blur_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_blur_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1248\" height=\"834\" src=\"https:\/\/victoriafontaine.com\/digital\/wp-content\/uploads\/2024\/03\/sitemap-genRainbow4-oo.svg\" class=\"attachment-full size-full wp-image-2060\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0d80d8 elementor-widget elementor-widget-image\" data-id=\"a0d80d8\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_blur_effect&quot;:&quot;yes&quot;,&quot;motion_fx_blur_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:22,&quot;end&quot;:48}},&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_blur_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_blur_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1069\" height=\"734\" src=\"https:\/\/victoriafontaine.com\/digital\/wp-content\/uploads\/2024\/03\/engagement-chart-oo.svg\" class=\"attachment-full size-full wp-image-2062\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc021fc elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"fc021fc\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;bottom&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/victoriafontaine.com\/digital\/wp-content\/uploads\/2024\/03\/fist-transparent.png\" title=\"fist-transparent\" alt=\"fist-transparent\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f60f5 e-con-full e-flex e-con e-parent\" data-id=\"9f60f5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2f238b4 e-con-full e-flex e-con e-child\" data-id=\"2f238b4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c87300a e-con-full e-flex e-con e-child\" data-id=\"c87300a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5683cea4 elementor-widget elementor-widget-image\" data-id=\"5683cea4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/victoriafontaine.com\/digital\/wp-content\/uploads\/2024\/03\/mobile-01-GR.jpg\" title=\"mobile-01-GR\" alt=\"mobile-01-GR\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47b34f0 e-transform elementor-invisible elementor-widget elementor-widget-image\" data-id=\"47b34f0\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_blur_effect&quot;:&quot;yes&quot;,&quot;motion_fx_blur_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;motion_fx_blur_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:41}},&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:12,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_blur_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"557\" src=\"https:\/\/victoriafontaine.com\/digital\/wp-content\/uploads\/2024\/03\/chart-market-gap-sss-oo.svg\" class=\"attachment-large size-large wp-image-2061\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-339d5485 e-con-full e-flex e-con e-child\" data-id=\"339d5485\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7eefcb1d e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"7eefcb1d\" data-element_type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:60,&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-45c333f7 e-con-full e-flex e-con e-child\" data-id=\"45c333f7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5c5e4e41 e-con-full e-flex e-con e-child\" data-id=\"5c5e4e41\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ebc0400 elementor-widget elementor-widget-heading\" data-id=\"4ebc0400\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2172137e e-con-full e-flex e-con e-child\" data-id=\"2172137e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8932f5e elementor-widget elementor-widget-text-editor\" data-id=\"8932f5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">For research I created a list of progressive organizations with similar interests that specializes in LGBTQ+ issues as well as organizations with content that targets younger age groups and\/or LGBTQ+ audiences.<\/p><p class=\"p1\">After conducting an audit of the afformentioned sites and communications I cross referenced the services, CTA\u2019s and information offered on each to find a gap that MoveOn could target and fill that space.<\/p><p class=\"p1\">Once we figured out the best way to engage, I designed and built the prototype. User tests were conducted through out the process to gauge members and non-members reaction to the product.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7d5d1 e-con-full e-flex e-con e-child\" data-id=\"b7d5d1\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7604f1c1 e-con-full e-flex e-con e-child\" data-id=\"7604f1c1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d5ec367 elementor-widget elementor-widget-heading\" data-id=\"3d5ec367\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ideation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a5a6b5e e-con-full e-flex e-con e-child\" data-id=\"6a5a6b5e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a4aecf9 elementor-widget elementor-widget-text-editor\" data-id=\"5a4aecf9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">During ideation I used mood boards, and color swatches that helped narrow down the vibe the stakeholders were looking for while relating to our target audience.<\/p><p class=\"p1\">I also utilized brainstorming techniques and referenced older communications and campaigns from MoveOn that had significant engagement with our members in the past.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf53a5 e-con-full e-flex e-con e-parent\" data-id=\"bf53a5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7feb95c e-con-full e-flex e-con e-child\" data-id=\"7feb95c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a799aa4 e-flex e-con-boxed e-con e-child\" data-id=\"a799aa4\" data-element_type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:60,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2aa14074 e-con-full e-flex e-con e-child\" data-id=\"2aa14074\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3b4d09db e-con-full e-flex e-con e-child\" data-id=\"3b4d09db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb45931 elementor-widget elementor-widget-heading\" data-id=\"7eb45931\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">visual language | branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e0a7a88 e-con-full e-flex e-con e-child\" data-id=\"3e0a7a88\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c1ef6f9 elementor-widget elementor-widget-text-editor\" data-id=\"4c1ef6f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThis campaign has its own branding separate from MoveOn. \r\n<br \/><br \/>\r\nThe look and feel targets a younger demographic with an energetic and poignant color palette. The imagery used evokes strength, resistance, and power found within community. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1353e04 e-con-full e-flex e-con e-child\" data-id=\"1353e04\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f067fe6 e-con-full e-flex e-con e-child\" data-id=\"f067fe6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c0ef025 elementor-widget elementor-widget-heading\" data-id=\"7c0ef025\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">development | testing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f9ff246 e-con-full e-flex e-con e-child\" data-id=\"5f9ff246\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1701815 elementor-widget elementor-widget-text-editor\" data-id=\"1701815\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOnce the branding was approved, multiple rounds of prototyping were completed in Figma. The approved design was then built in WordPress with a custom admin dashboard to give staff the ability and confidence to make site and content updates without the use of the design and tech teams. \r\n<br \/><br \/>\r\nA contact list of membership that previously engaged with emails regarding LGBTQ+ experienced a soft roll out of the platform via email announcement and text alerts. \r\n<br \/><br \/>\r\nThe rest of the membership list was then informed of the new platform via email on a separate day in order to gauge the difference of engagement.\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e95a6b5 e-con-full e-flex e-con e-child\" data-id=\"5e95a6b5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1a4127f7 e-con-full e-flex e-con e-child\" data-id=\"1a4127f7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40829070 elementor-widget elementor-widget-image\" data-id=\"40829070\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_blur_effect&quot;:&quot;yes&quot;,&quot;motion_fx_blur_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_blur_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:51,&quot;end&quot;:80}},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_blur_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/victoriafontaine.com\/digital\/wp-content\/uploads\/2024\/03\/buttons-angled.png\" title=\"buttons-angled\" alt=\"buttons-angled\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d16773b elementor-widget elementor-widget-image\" data-id=\"d16773b\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;bottom&quot;,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/victoriafontaine.com\/digital\/wp-content\/uploads\/2024\/03\/megaphone-contact-area.png\" title=\"megaphone-contact-area\" alt=\"megaphone-contact-area\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79f5c43 e-flex e-con-boxed e-con e-parent\" data-id=\"79f5c43\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0b796f elementor-widget elementor-widget-image\" data-id=\"f0b796f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/victoriafontaine.com\/digital\/wp-content\/uploads\/2024\/03\/01.jpg\" title=\"01\" alt=\"01\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-017263f elementor-widget elementor-widget-image\" data-id=\"017263f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/victoriafontaine.com\/digital\/wp-content\/uploads\/2024\/03\/02.jpg\" title=\"02\" alt=\"02\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3757394 elementor-widget elementor-widget-image\" data-id=\"3757394\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/victoriafontaine.com\/digital\/wp-content\/uploads\/2024\/03\/03-scaled.jpg\" title=\"03\" alt=\"03\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-798ecbf elementor-widget elementor-widget-image\" data-id=\"798ecbf\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tmore work\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd2744 elementor-arrows-position-inside elementor-widget elementor-widget-loop-carousel\" data-id=\"5fd2744\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:4045,&quot;slides_to_show&quot;:&quot;4&quot;,&quot;slides_to_scroll&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;2&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-widget-container&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t<style id=\"loop-4045\">.elementor-4045 .elementor-element.elementor-element-f872929{--display:flex;--gap:05px 05px;--row-gap:05px;--column-gap:05px;--background-transition:0.3s;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-4045 .elementor-element.elementor-element-f872929:not(.elementor-motion-effects-element-type-background), .elementor-4045 .elementor-element.elementor-element-f872929 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#000000;}.elementor-4045 .elementor-element.elementor-element-f872929:hover{background-color:#4E4E4E;}.elementor-widget-theme-post-featured-image .widget-image-caption{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-4045 .elementor-element.elementor-element-c1fc88a 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href=\"https:\/\/victoriafontaine.com\/digital\/work\/the-strength-club\/\">The Strength Club<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"4045\" class=\"elementor elementor-4045 swiper-slide e-loop-item e-loop-item-3283 post-3283 work type-work status-publish has-post-thumbnail hentry project-type-graphic-design project-type-print-design project-type-website-design\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f872929 e-flex e-con-boxed e-con e-parent\" data-id=\"f872929\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1fc88a elementor-widget 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