PROJECT
Navigation
The navigation was a legacy component of the site that’s maintenance process, design, and content had not evolved along with the company mainly due to nervousness and lack of alignment.
MoveOn is a non profit that relies heavily upon its growing membership and consistent donations. Updating the navigation left the company feeling hesitant and nervous that any changes may lead to a drop in both.
Roles.
Project Manager, UX Designer, Graphic Designer, Project Owner, Front-End Developer, Account Manger
Tasks
Information Architecture, Prototypes, Brand Identity, Development (build), Ideation, Conceptualization, Acceptance Testing, Graphic Design, Responsive Design, UX Research & Analysis
Tools
Figma
Photoshop
Wordpress
Sublime
Asana
Slack
Turnaround.
1 month
navigation overhaul side by side - desktop
CONTEXT
The navigation was a legacy component of the site that’s maintenance process, design, and content had not evolved along with the company mainly due to nervousness and lack of alignment.
MoveOn is a non profit that relies heavily upon its growing membership and consistent donations. Updating the navigation left the company feeling hesitant and nervous that any changes may lead to a drop in both.
MoveOn is a non profit that relies heavily upon its growing membership and consistent donations. Updating the navigation left the company feeling hesitant and nervous that any changes may lead to a drop in both.
ISSUE
Content: this area was a pain point for the company as well as our users due to a lack of internal alignment .
Layout: the original navigation wasn’t designed with scalability in mind which lead to the layout breaking across different devices as nav items were added and removed.
Consistency: due to lack of alignment the content of the navigation changed frequently and sometimes varied depending on the section of the site which lead to a poor user experience.
Layout: the original navigation wasn’t designed with scalability in mind which lead to the layout breaking across different devices as nav items were added and removed.
Consistency: due to lack of alignment the content of the navigation changed frequently and sometimes varied depending on the section of the site which lead to a poor user experience.
questions
With a content heavy site and so many different ways for members to engage , what CTAs/information is aligned with the company’s goals?
Of that content what is our loyal membership expecting us to provide access to while peaking the interest of new potential members the most?
68% of MoveOns membership access the site via mobile device, how can we optimize the experience content without overwhelming the user or oversimplifying the content?
Of that content what is our loyal membership expecting us to provide access to while peaking the interest of new potential members the most?
68% of MoveOns membership access the site via mobile device, how can we optimize the experience content without overwhelming the user or oversimplifying the content?
solution
Identify key membership experiences that proved to directly impact the company’s mission, reach alignment on critical content and the proper organization of content amongst the different departments internally.
Create a criteria of requirements and timely and efficient approval process for content changes and updates to the navigation Monitor engagement with high priority CTAs post launch
Create a criteria of requirements and timely and efficient approval process for content changes and updates to the navigation Monitor engagement with high priority CTAs post launch
mobile optimization
